The next step in conceptualizing is sifting through the influx of ideas and forming them into roughly three concepts. These three concepts begin the basis for a catalog of ideas delivered to clients – opening up a dialogue so that even in this step, the concept is refined and tuned. It’s important to keep in mind a client’s budget concerns and factor them into this step of the conceptualization process as well. Through fleshing out several ideas, clients can see the realm of possibilities in order to determine which concept highlights the vision to perfection.
During the concept phase, sometimes a challenge breeds creativity and often produces the most fantastic results. A team member recalls just such a challenge: The problem: a cavernous space that the clients wanted to infuse with intimacy. The solution: reimagine the space and develop an innovative and nuanced setting that captures a more personal atmosphere.
Each project entrusted to Pixl is forged through our process: discovery, concept, create, define, deliver. Challenges open doors to creativity. From gathering information, sharing the latest trends, and building on past success, the conceptualization practice at Pixl breathes life into a client’s key vision and moves the project toward delivery.