Mar 9, 2020

The Art of Refining

The art of refining is definitely not original to Pixl. Refining with fire is one of the oldest methods of refining metals, dating back to references in the Bible. In ancient times, refining metals involved a craftsman sitting next to a hot fire with molten gold in a crucible being stirred and skimmed to remove the impurities or dross that rose to the top of the molten metal. This was one of the final stages in gold production.

While we’re not craftsman sitting next to a hot fire, the refinement process is still quite similar for us at Pixl. Our craftsmen are just often sitting in front of a computer, in a conference room with a vendor or near a telephone instead of a next to a hot flame.

At Pixl, the refine phase is all about getting the final product to its best form. During the concept and create phase, there’s plenty of pre-work done, and many options are presented. Then it’s time to refine those options and choose the ones that will create the best final product. All the other options, “the dross,” are burned and skimmed away.

Once the client has selected the final options, it’s time to get to work, putting those options into place and pulling it all together. There are details to be coordinated, orders to be placed, timelines to be planned, vendors to be arranged, and the ins and outs of an event to begin coordinating.

At the end of the refining, clients have a clear picture of what the event or video will look like at delivery. We start with a flurry of ideas, and with careful attention, refine them by exacting and molding the piece until all the impurities are removed. We keep a close eye on the precious project just as a goldsmith closely watches his precious metals. The end result after the craftsmen work is to fashion something into a precious piece that is pure and shines bright.