So we’ve planned. We’ve shot. Now what? Well, actually, this next part isn’t sexy, but it’s necessary. We import and back our footage up. If you forget this step, everything else might be for not.
On to editing. If we’ve shot with multiple cameras, we like creating a mutli-cam clip synced together using the audio. It’s easier and more cohesive than splicing separate footage and audio from each camera. Once we’ve done a rough cut to match the plan, we watch through the footage for cutting flubs and unnecessary pauses. We pick camera angles, still footage and other addons to enhance the story we’re telling. (Make sure to pay for the rights to music and images if it’s not royalty free.) During this process, it helps to keep multiple versions of your edit. It’s also important to make sure your timeline settings match the resolution, and the frame rate matches the footage.
Once complete, our producers and editors have seen the video so many times that it’s memorized. It’d be a shame, after all that work, not to broadcast it properly. So, when exporting the final product, know exactly how it’s being shared. Facebook, television, and websites all require a different kind of love. What’s the client need? 1080i vs. 30frame/sec? Does the audio need to be stereo or mono or split track? A well-produced video delivered poorly to an audience is a tragedy.
So there you go. We’ve now done our part to improve video production across the land. And if you don’t want to try this at home, don’t hesitate to call us.
The name’s Pixl, and production is what we do.