When TBK Bank opened their new branch on Sherry Lane in Dallas, they faced a common but exciting challenge: their beautiful lobby featured three distinct display screens, but they lacked the dynamic content needed to truly bring the space to life. That’s when they turned to Pixl Production to help create a unique solution tailored to their vision.
The Power of Cinemagraphs
After understanding TBK Bank’s needs and goals, we proposed a captivating solution: cinemagraphs. These innovative visuals blend photography and video, creating a still image with subtle moving elements that loop seamlessly. The result? A mesmerizing, infinite display that draws viewers in without overwhelming them.
(The example videos in this post are short samples of longer, seamless cinemagraphs.)
Capturing Local Beauty
Our team collaborated with the client to select a subject matter that would resonate with their clientele: local landmarks. Once we presented a variety of ideas, TBK Bank picked their favorites, and we got to work.
Planning and execution involved meticulous attention to detail. We scouted locations around the city to determine the best angles and optimal lighting conditions, ensuring each scene would look its best. Then, we captured both still images and video footage, blending them together in post-production to create stunning compositions. For added realism and flair, we also created and composited dynamic elements like flowing water, fluttering flags, and drifting clouds.
Bringing the Vision to Life
The final cinemagraphs now grace TBK Bank’s lobby, transforming their displays into engaging works of art. These visuals not only enhance the ambiance but also create a memorable experience for visitors. The project is a testament to how thoughtful content design can elevate a space and reflect a brand’s personality.
Bring Cinemagraphs to Your Space
The stunning visuals we created for TBK Bank showcase how cinemagraphs can transform any space into a dynamic and engaging environment. Imagine how this blend of stillness and motion could enhance your office, lobby, or showroom, creating a memorable experience for your visitors while reflecting your brand’s identity. Ready to elevate your space with custom-designed cinemagraphs? Contact Pixl Production today to get started.