When Texas Counter Fitters sets out to host their annual Rocktoberfest outdoor rock & roll extravaganza, they know one thing: This year has to outshine the last. After a successful DIY effort in 2023, they call in the pros at Pixl Production to help them dream bigger—and we step up to deliver.
Planning Begins
By February, planning for the October event is already in full swing. Vendors and sponsors are lined up, floorplans start taking shape, and funding strategies fall into place. To help our client secure sponsorships, we create a polished sponsorship packet that showcases the festival’s potential. The approach pays off—by July, Rocktoberfest 2024 is fully funded, clearing the way for us to focus on bringing the vision to life.
Building the Festival
With the budget secured, we dive into the details. Every sponsor gets a custom setup tailored to their brand, while the festival stays unified under a cohesive theme. Logistics become our playground. A mobile bar truck? Check. An In-and-Out Burger cookout trailer? Yes! A 360-degree photo booth? Absolutely. Shuttle services for guests who park at a remote lot? Locked in.
At the entrance, a massive “ROCKTOBERFEST” installation takes shape, designed to provide a landmark/focal point and to give guests a cool backdrop for photos. Every element, from décor to guest flow, is planned with precision–including the high-tech projection mapping booked for the outside of the warehouse.
Showtime
October’s big date arrives, and all the preparation by event coordinator Britney Hinson and our vendors is about to pay off. Trucks roll in, stages go up, and decorations transform the lot. By 4 p.m., the gates open to to guests ready to enjoy a lovely fall evening of live music and free food and drink in Richardson, Texas.
The event kicks off with opening act The Spencer Project and other festivities. The highlight comes when the sun sets and it’s dark enough for the animated projection mapping to light up the building.
Then the spotlight turns to the community. Chris Blackburn hands out $100,000 in oversized checks to local charities courtesy of Texas Counter Fitters. It’s a moment that brings some of the recipients to tears.
The evening culminates with headliner band Black Top Mojo taking the stage, delivering a high-energy rock-n-roll show for more than an hour.
By 11 p.m., the lot is empty and Texas Counter Fitters is back to normal and ready for business the next morning thanks to an efficient strike and a meticulous clean-up crew.
Rocktoberfest is a celebration of music, creativity, and community spirit. With the support of dedicated sponsors, highly experienced vendors, and a client willing to go all-in, the event delivers an unforgettable experience. Planning for next year’s Rocktoberfest is already in the works, with the goal of making it even bigger and more impressive than this one!